About Motormouth

Words with bite (not just bark)

Welcome to Motormouth, you glutton for enlightenment.

Yes, it’s another newsletter. But before you roll your eyes and reach for that back button (we see you), let's get one thing straight: this is not what you’re used to.

You're out there trying to make your mark—building a brand that actually matters. You want to say something worth hearing in a world drowning in safe, sanitized sameness. You know that the most successful brands are those that dare to be themselves, even when personality collides with profit.

But let's cut the crap: It's not going as planned, is it? Your messaging falls flat. Your "authentic" voice echoes like everyone else's. You're a pro at preaching to the choir, but reaching new audiences? Not so much. Balancing growth with grit feels like walking a tightrope over a pit of mediocrity. And turning your passion into real value for people? That's the real uphill battle.

Sound familiar? Welcome aboard. We've got jackets—ironically branded and ethically sourced, of course.

Motormouth isn’t here to make your brand better; we’re here to make your brand matter. We're for the ones who believe that truly successful brands dare to defy the dullness that success so often brings. The square pegs who refuse to sand down their edges to fit into the round holes of corporate conformity. The folks who know the status quo is broken but aren't afraid to flip the script.

We believe words can still change the world—but only if they've got teeth. Our mission? To expose why success sucks the life out of companies and to spotlight the brands betting against bland. To prove that being bold isn't just good ethics—it's good business.

Our mission (because apparently, we need one of those)

Motormouth is on a mission to:

Spotlight the companies betting against bland (and what they’re risking).
Investigate why success sucks the life out of companies.
Uncover the real cost of staying interesting when personality meets profit.
Challenge the industry to ditch the safety net of sameness.
Champion brands that dare to be themselves, warts and all.
Build a community of rebels committed to keeping brands from going dull.
Liberate brand voices from the shackles of corporate conformity.
Fuel fearless creativity that doesn’t just sell but makes people feel something.
Make branding matter again—because when brands keep their edge, they change the game.

What you’ll get

Every Friday, we’ll land in your inbox like a party crasher you didn’t invite but secretly wanted. Expect:

Unflinching Critiques: Sharp analyses of brands that lost their edge and those fighting to keep it.
Behind-the-Scenes Exposés: What really happens when personality collides with profit.
Strategy Deconstructions: Can defying the pressure to conform actually drive business results?
Culture Probes: How brands resisting blandness are shaping society.
Risk Assessments: The real costs and rewards of betting against boring.
Actionable Insights: Tactics to help your brand stay interesting when success comes knocking.

No fluff. No jargon. No corporate kumbaya. Just raw, unfiltered insights to help your brand keep its soul and actually matter.

Who we’re for

Motormouth is crafted for:

Writers and content creators who'd rather gouge their eyes out than write another piece of soulless corporate drivel.
Designers and art directors tired of slapping lipstick on verbal pigs. You know great design deserves equally powerful copy, and you're ready to fight for it.
Marketers and brand builders who've had it up to here with best practices that produce mediocre results. You're after brands that people give a damn about, not just tolerate.
Founders and entrepreneurs who refuse to let their vision be watered down into another forgettable startup cliché.
Rebels and rule-breakers ready to defy the gravitational pull of corporate blandness.
Anyone who's ever bit their tongue in a marketing meeting to avoid screaming. You're done with safe and soulless; you're ready for sharp and significant.

Who’s to blame for this?

Motormouth is the brainchild of Kieran Tie, a brand strategist and writer with a pathological aversion to boring. After years of watching great ideas die on the altar of "best practices," he decided enough was enough. It was either this or arson, and newsletters are more tax-deductible.

But this ain’t a one-man crusade. Motormouth is fuelled by a growing community of writers, strategists, and creative troublemakers who still believe that success doesn’t have to suck the life out of brands.

We’re proudly independent, supported by our brand studio work and a few sponsors brave (or foolish) enough to back us. (If that’s you, let’s have a word. We promise to use our inside voices. Most of the time.)

Join the resistance

If you're itching to break some rules, keep your brand's edge, and be part of a movement that's calling out the soul-sucking side of success (or at least complaining about it eloquently), then you're in the right place.

Welcome to Motormouth. Let's make some noise.

Got a story burning a hole in your brain? A brand that’s defying the odds? A rule you’re dying to break? We want to hear it. Check out our pitch guidelines, and don’t hold back—Motormouth is no place for the timid. Or people who think "synergy" is still a cool word.