Motormouth
Motormouth: Your weekly dose of unfiltered brand insights—no fluff, no BS.
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The magazine and newsletter for brands that refuse to blend in.
Garbage in, garbage out.
Content creation is a craft—and, like any craft, you get what you pay for. That doesn’t mean you need a million-dollar budget to see results.
I remember talking to editors early in my career, anxiously asking “Am I being too salesy here? Are these product plugs too heavy-handed?”
Winning the lottery is obviously a nice dream. But commercial writing is a reminder that music isn’t just big wins or abject failures. It’s also a job, which has moments of pride and satisfaction.
Churnalism creates a race to the bottom where brands, agencies, and readers all lose.
